Bundle Deal:Use code BUNDLE25 for 25% off all bundlesBrowse bundles
Bundle Deal:Use code BUNDLE25 for 25% off all bundlesBrowse bundles
16 posts tagged Marketing.
Early Access on Steam is no longer a default 'maybe' for indie launches — by 2026 it's a deliberate strategic choice with clear winners and losers. Here's what Manor Lords, Hades II, and Pacific Drive taught us, and the playbook for using EA right in 2026.
Rami Ismail's presskit() framework defined the indie press kit for a decade. By 2026 it's effectively unmaintained, journalists ignore most of what it produced, and the actual format that gets coverage looks completely different. Here's what a 2026 indie press kit looks like.
The default 2024 indie answer was 'Steam, with maybe Itch on the side.' By April 2026 the picture has more nuance — Epic finally matters for some launches, Itch became a serious revenue source again, and the optimal launch playbook is no longer one-size-fits-all.
// COMPLETE ARSENALLifetime updates across every engine we support. Up to 21% off vs. buying separately.
Kickstarter for indie games looked dead in 2023. It isn't — the campaigns that fund in 2026 just look very different from the ones that funded in 2015. Here's what actually works now, what doesn't, and whether you should bother.
The old model of building a game and then marketing it is a losing strategy in 2026. This playbook covers the market-first approach — validating demand before committing years of development, with real numbers on wishlists, conversion rates, and what actually moves the needle.
Sustaining a game after launch as a solo developer or small team. Covers content update cadence, hotfix deployment, community feedback loops, analytics-driven decisions, and seasonal event planning — all scaled for indie budgets.
The complete checklist for launching your UE5 indie game on Steam — from creating your store page to post-launch LiveOps. Covers timing, wishlisting strategies, build configuration, accessibility requirements, and common mistakes that cost indie developers sales.
Everything you need to know about building, submitting, and marketing Unreal Engine 5 plugins on FAB in 2026. Covers the submission process, revenue splits, quality requirements, documentation best practices, and strategies that actually drive sales.
// AI EVERYWHEREUnreal + Blender + Godot MCP servers in one bundle. Works with Claude, Cursor, Windsurf.
How Steam's discovery algorithm actually works in 2026. Covers wishlist velocity thresholds, Popular Upcoming qualification, Discovery Queue mechanics, tag-based recommendations, and actionable strategies to maximize your game's visibility on the platform.
Build a Discord community that converts followers into wishlists and wishlists into purchases. Covers server architecture, engagement strategies, playtester recruitment, feedback channels, and the community management patterns that work for indie game studios.
Turn your development process into your marketing strategy. Learn how devlogs on YouTube, TikTok, and Twitter build wishlists 12-18 months before launch — with content formats, posting strategies, and the 2026 algorithm patterns that favor developer journals.
A comprehensive, data-driven guide to choosing between a publisher and self-publishing your indie game in 2026 — covering revenue splits, marketing requirements, contract red flags, hybrid models, and how AI tooling is reshaping the calculus for small studios.
