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tutorial
Mar 31, 202610 min read

The 2026 Indie Game Marketing Playbook: Why You Should Market Before You Build

The old model of building a game and then marketing it is a losing strategy in 2026. This playbook covers the market-first approach — validating demand before committing years of development, with real numbers on wishlists, conversion rates, and what actually moves the needle.

MarketingIndie DevSteamBusiness
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