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4 posts tagged Launch.
Early Access on Steam is no longer a default 'maybe' for indie launches — by 2026 it's a deliberate strategic choice with clear winners and losers. Here's what Manor Lords, Hades II, and Pacific Drive taught us, and the playbook for using EA right in 2026.
Rami Ismail's presskit() framework defined the indie press kit for a decade. By 2026 it's effectively unmaintained, journalists ignore most of what it produced, and the actual format that gets coverage looks completely different. Here's what a 2026 indie press kit looks like.
The default 2024 indie answer was 'Steam, with maybe Itch on the side.' By April 2026 the picture has more nuance — Epic finally matters for some launches, Itch became a serious revenue source again, and the optimal launch playbook is no longer one-size-fits-all.
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Kickstarter for indie games looked dead in 2023. It isn't — the campaigns that fund in 2026 just look very different from the ones that funded in 2015. Here's what actually works now, what doesn't, and whether you should bother.
